The City Changed Before Most People Noticed

At street level, nothing looked broken. Websites still looked like websites. Traffic still looked like traffic. The lights were still on. The pages still loaded.[…]

Why LLM Ads Will Inevitably Be Credibility-First (And Why That’s a Good Thing)

There’s a lot of noise right now around the idea of “ads in ChatGPT.” Some of it is speculative, some of it reactionary, and some[…]

Greg & Lex attention of AI

AI, Can I Have Your Attention Please?

What it takes for your content to be seen, stored, and surfaced in the age of AI What does it take to get your content[…]