My second topic was also about health. And when it comes to health its important that you enter a different zone. The E-A-T And YMYL zone. (DUM DUM DUMMMMMM). This means that the your domain and content will be evaluated differently. But lets look at the serps to see if anything stand out of the ordinary.
Because on the last search backlinks did matter. I started to look at it. But there is no pattern in the top 10 to rank higher with more backlinks. Could this because of EAT? Maybe, no more a “Most likely yes”. Luckily you cannot force google to see you as an authority and be trustworthy overnight.
Is there anything that I can find within the data that is worth looking at? (And worth sharing) Barely… But this one thing is fun to share.
The average word count of the top 40 pages decline per 10 pages. 1-10 : Average word count 861,4 11-20: average word count 787 21-30: avg. word count 564 31-40: avg. word count 448,8
Now this doesn’t say a lot But a fun fact to keep in mind when optimising the content. #ProTip: Sky scrape the top pages to see what topics they write about and you can add AND improve it.
Factors of no influence Pagespeed Backlinks amount
Also what I noticed (but can share) is the type of pages are of influence.
- Product pages with product information and how-to’s
- Filter pages with multiple productss
- Product Video’s
Most importantly. The domains had a trust authority, Unfortunately its not something that you can realise by scraping data.
Google is not kidding with the EAT and YMYL. But how does it choose one website/page over the other being an authority? And can the authority be build from within? Age of the domains? Or the type of backlinks. Lets see if I can find this out with free tools in phase two. For now.
Hypothesis: To rank your website must gain more authority and trustworthiness around the subject. Its not Advice:
- Create content
- Gain backlinks by (digital) PR