If you ever have worked on a website with more than 10.000 pages, you might have had the problem with scaling up your SEO work. Most seo’s work page by page to optimize it for the search engines and visitors. But if you have 10k pages and you can optimize 5 pages a day, it will take you 5 years to get the job done once before you start your second round of optimization.
What is Scalable seo?
Finding a solutions for a large website to optimize its webpages for the search engine in bulk.
Not going page by page to Ecommerce websites with categories, sub categories and products have this challenge. I want to provide you a strategy to perform SEO so that you won’t have to go page by page optimizing for the search engine and your audience.
Understanding the structure of the website is key. Not every pages of your website is unique. On the contrary, apart from the content a lot of pages on a website are the same. If you look at the html go of all type of landing pages, you can find a lot of similarities.
What elements on your website can you look for?
Templatized page structure:
- Headers, Footers, Sidebars
- Url structure
- Widgets: Maps, chatbots,
- Third Party Applications/scripts/pixel: Facebook
- Techincal SEO Optmization: page speed
Basically you are looking for pages or elements on a page that are the same on multiple pages. Because if you are making 1 change, multiple pages will get impacted.
SEO on templatized pages.
Using a template for a specific page type is very common when developing a website. An ecommerce website contains around 4 templates that most likely are responsible for at least 80% of the organic traffic of a website.
What templates generate the most traffic to the website?
- Sub categories
Each template or page have parts that always comeback on every page. At the front end, in HTML you will find different sections.
Also if you look at the page visually it also has consistent parts in the templates.
- Head: Main menu, sub menus
- Content sections: Headings, sub headings
- Listings: list of products
What is the impact of a template page in SEO?
The head of a page most likely contains
- Header image
- Main menu // submenu
- H1 tag
Header image x SEO impact
Header images and large images have an impact on the page speed. The size, dimension, file extension, file location of the image and location on the page itself all speed and user experience of a page. Having fixed rules on all of these pages
Main menu x SEO impact
The main menu and submenu contain links. The internal links are not only to navigate through the website. But also are valuable because of the flow of the link juice. Making a change in the main menu impacts the whole website. And page will gain or lose a lot of link juice and thus the importance of the website changes.
H1 tag x SEO impact
Although your h1 tags must be unique setting up your h1 as a template makes sure you will always have your primary keyword in the h1. Depending on your primary keyword, you can always use the category name or product name as your h1.
[22-4-2021] Thats it for this week. Next week more on scalable SEO